Privacy Policy

At Rack Kayak, your privacy matters. We understand and respect the importance of your privacy, especially regarding your personal data. This Privacy Policy outlines how we collect, use, and protect your information when you visit our site or make a purchase. By using our website, you agree to the terms laid out in this policy.

Information We Collect
How We Use Your Information
Information Sharing
Cookies and Tracking Tools
Data Security Practices
Your Rights and Choices
Protecting Children’s Privacy
Global Data Transfers
Policy Changes
Contact Us

1. Information We Collect

We collect information to deliver the best possible shopping experience when you purchase kayak racks or other outdoor gear from us. Here’s what we collect:

Personal Information:
- Contact Details: Your name, email, shipping address, and phone number are collected for communication and order fulfillment.
- Payment Information: Your payment details are securely processed for transaction purposes by third-party processors.
- Purchase History: We keep track of the items you’ve bought, including dates and amounts.
Technical Information:
- Device and Browser Data: We collect information about the device and browser you use, including your IP address and operating system details.
- Usage Data: We monitor how you navigate and interact with our site to improve user experience.
- Cookies and Tracking Technologies: These tools help us personalize your experience. Learn more in our Cookies Policy.
Communication Information:
- Customer Support: We keep records of interactions, whether through email, phone calls, or live chat.
- Marketing Preferences: We track whether you’ve opted in to receive marketing or promotional emails about our kayak racks and related outdoor gear.

2. How We Use Your Information

We use the data we collect to enhance your shopping experience and provide you with relevant services, including:

Order Processing: We use your information to process and ship your orders, ensuring timely delivery. Learn more in our Shipping Policy.
Payment Processing: We use your payment information to facilitate secure transactions for your purchases.
Customer Support: We use your contact information to handle queries, offer assistance, and resolve any issues related to orders or accounts.
Personalized Shopping Experience: We use your browsing and purchase history to recommend products based on your preferences and past purchases.
Marketing: With your consent, we may send you updates on new products, promotions, and special deals. You can manage your preferences in our Terms and Conditions.
Site Analytics: We use usage data to improve our website functionality and optimize your experience.
Legal Compliance: We use your information to meet legal obligations, such as tax reporting and data retention.

3. Information Sharing

We keep your information confidential and only share it in certain situations:

Service Providers: We work with trusted partners for payment processing, order fulfillment, and website functionality. These providers are bound by confidentiality agreements and will not misuse your information.
Legal Compliance: We may disclose your data if required by law, or to protect the rights and safety of Rack Kayak, our customers, or others.
Business Transfers: If we are involved in a merger or acquisition, your data may be transferred to the new entity.
Advertising Partners: With your consent, anonymized data may be shared for targeted advertising purposes.

4. Cookies and Tracking Tools

We use cookies to personalize your experience and analyze site traffic. You can manage or disable cookies through your browser settings:

Essential Cookies: Necessary for site operations, including keeping your shopping cart active.
Performance Cookies: These help us understand how customers are using our site, so we can improve your experience.
Targeting Cookies: Used to deliver ads based on your browsing preferences, both on and off our site.

For more information, see our Cookie Policy.

5. Data Security Practices

We take extensive steps to ensure that your data remains secure:

Encryption: SSL encryption is used to protect sensitive information such as payment data during transactions.
Payment Security: Payments are processed through PCI-compliant systems, ensuring that your credit card details are secure.
Access Control: Only authorized staff and service providers have access to your personal information.
Ongoing Audits: We regularly review and update our security practices to keep your information safe from breaches.

6. Your Rights and Choices

You have control over the personal information we collect, and you can exercise your rights as follows:

Access and Correction: You can request access to your personal data and correct inaccuracies.
Data Portability: Request a copy of your data in a machine-readable format.
Deletion: Request the deletion of your personal information, subject to legal retention requirements.
Opt-Out: Unsubscribe from marketing emails by following the link in the email or contacting us directly.

7. Protecting Children’s Privacy

Rack Kayak is not intended for individuals under the age of 13. We do not knowingly collect personal information from children. If we discover that such data has been collected, we will delete it promptly.

8. Global Data Transfers

Our services operate in the United States, where your data will be processed and stored. If you access our site from outside the U.S., your data will be transferred and processed according to U.S. laws. By using our services, you consent to this transfer.

9. Policy Changes

We may update this Privacy Policy to reflect changes in our practices or legal obligations. Significant changes will be posted on this page, and the 10/21/2024 date will be revised. We encourage you to review this page regularly to stay informed.

10. Contact Us

If you have any questions about this Privacy Policy or how we handle your data, please reach out to us:

Rack Kayak

2205 Beach St, Bronx, NY 10464, United States

Phone: +1 (332) 263-8822

Email: support@rackkayak.com

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